One of the most costly and time-consuming tasks in publishing is the creation of high-end art. Whether it’s art for the education market or scientific art to be used in journals and books, publishers struggle to manage art budgets and find the right resources. While some may look at licensing images, this solution is far more viable for photographic images as opposed to actual figures and art, where the content often requires a piece of art to be created to illustrate a particular process or to visually represent specific content presented to the reader or user. And, with content now available through both traditional print and digital media, the need for art has grown even more.
Many years ago, Absolute Service Inc. invested in creating a world-class art team to help publishers manage their art programs. Our artists have been working side-by-side with content teams to help create art that is driven by the specs writers and editors provide to create the art they desire. This includes the following:
- Tech art for math and math-based science content.
- Illustrative art for subject matter such as history, language arts, reading, and other nonscientific content.
- Scientific art for biology, chemistry, anatomy, and more.
- Infographics combining content and images to present data and text in a visually engaging manner.
- Maps and other complex art requiring large amounts of detail.
- Basic image conversion services such as resizing, reformatting, etc.